Managing Retail Transaction Costs with IT
The talk
will focus on how retailers can manage retail transaction costs and generate
customer value using information technology, and discuss various IT-supported
business models retailers can adopt. The talk will present a framework for
transaction cost management, as well as examples from case studies and customer
interviews to illustrate the framework.
About the Speaker
Alina Chircu, Assistant Professor, McCombs Business School, Univ of Texas at Austin
Dr. Alina Chircu is an Assistant Professor of Information, Risk and
Operations Management at the McCombs School of Business, the University
of Texas at Austin. She holds BS and MS degrees in Computer Science,
and a Ph.D. in Management Information Systems. Dr. Chircu has been
teaching in the MBA, MPA, undergraduate and PhD programs in the McCombs
School of Business since 2001. She has previously taught MBA courses on
e-commerce, e-business and decision support systems at the University
of Minnesota and undergraduate information systems courses at the
University of Iowa.
Dr. Chircu has consulted for several private and public
organizations in the U.S. and Europe. Since moving to Austin, she has
been actively involved with local companies as a moderator for several
annual AITP CIO Panels and through her participation in the Austin CIO
Roundtable. Her current research interests focus on the business value
of electronic and mobile information technologies for business and
government. Her work has been published in Communications of the ACM,
Journal of Management Information Systems, Decision Support Systems,
International Journal of Electronic Commerce, Electronic Markets, and
Electronic Government, as well as presented at many conferences. In
2003, Dr. Chircu won the Best Paper Award at a prestigious information
systems conference for her research on IT investments in the public
sector. In her previous research she was part of an European-wide
research team investigating the design of third generation (3G)
wireless communication systems in Europe.
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