Chapter Announcement
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Starting in 2008, our Chapter's biweekly newsletter, produced by Alan Weissberger, will be available only to IEEE members through subscription to the mailing list, comsocscv-discussion. Please see subscription information here. Please note one can send emails to the list only using the registered email address.
Meeting Announcement
These meetings are open to the public; you do not have to be an IEEE or ComSoc member to attend. If you are interested in becoming a member, applications are available at the society meetings or you can click here.
Next Meeting
IEEE SCV ComSoc
Date and Time
Thurs. June 19, 2008, 6:30 - 9:00PM
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Location
Crown Plaza Hotel, San Francisco Internation Airport
1177 Airpot Blvd, Burlingame, CA 94010
Co-located with IEEE SECON 2008
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Program
- 6:30 - 7:00PM Refreshments and Networking
- 7:00 - 7:10PM Welcome and Opening Remarks
- 7:10 - 8:10PM Panelists Presentation
- Locations: Because Life Moves, by Dave Reid, SiRF Technology Inc.
- When Location Becomes a Utility, by Jon Metzler, Rosum Corp.
- 8:10 - 8:50pm Panel Session: Q&A
- 8:50pm Concluding remarks and wrap up
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Introduction
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Location-based advertising, e-commerce and social networking are increasing the revenue opportunities for cellular carriers embedding Global Positioning Systems (GPS) and other tracking technologies into their offering. As the social media market picks up momentum, there is a huge opportunity for new services, based on a subscriber's location and time of day. What are the technologies and services that will make this possible?
This special IEEE ComSoc session examines some of the new and exciting possibilities using GPS-enabled mobile phones and social networking services. The two speakers did an excellent job of addressing these topics at the Spring VONx conference earlier this year. Each speaker will present for 30-35 minutes followed by a panel session and then an open mike/ Q and A.
To stimulate interest, here are a few questions to ponder:
- What are the relevant technologies- is GPS the only game in town?
- What's this about using broadcast video channels for tracking location?
- Why has the use of cell towers to pinpoint location in a cell not used more?
- Who are the new location based services targeted towards?
- What are the applications that are driving shared location services?
- When and where can we expect to see these new services to be rolled out?
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Speakers
Dave Reid, Director of Business Development, SiRF Technology Inc.
Dave Reid joined SiRF in June 2007, and is in charge of global business development for the company's wireless segment. In this role, Reid is responsible for identifying and developing new business prospects for SiRF's wireless solutions, which include GPS chipsets and carrier-grade software for use in handsets, smartphones, personal locators, asset tracking devices, fleet management systems and carrier infrastructure globally for location-based services (LBS) and mobile resource management (MRM). Reid also develops new opportunities for the SiRFecosystem, a comprehensive suite of products and services designed to help the global LBS developer community more easily develop, test, and market their location applications.
Prior to SiRF, Reid worked at Qualcomm and its SnapTrack subsidiary, which focuses on hybrid A-GPS technology for E911, consumer and enterprise LBS applications. While at Qualcomm, he served in lead product management and business development roles in its SnapTrack, gpsOne, QPoint, BREW and QChat product lines, where he worked closely with operators, handset OEMs, infrastructure providers, systems integrators and application providers around the globe.
Jon Metzler, Director of Strategic Initiatives, Rosum Corp.
Jon Metzler is Strategic Initiatives and Government Affairs Director for Rosum Corporation. He is responsible for partnership development in mobile TV markets, standards development, and regulatory advocacy on public safety and broadcast TV issues. Prior to joining Rosum, Jon was Vice President at Performance Analysis Inc, a services firm specializing in business development in Asia for technology companies. Prior to joining PAI, Jon was part of multiple successful launches into the Japanese market, in the fields of technology, services and media. Jon is a graduate of the MBA/MA-Asian Studies program at UC-Berkeley. He is now an advisor to the UC-Berkeley Management of Technology program. Jon also has a B.A. from the University of Michigan . Jon publishes regularly on technology and policy issues and is a member of the E911 Institute.
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Acknowledgements
We appreciate guest speakers contributing to ComSoc SCV with new concepts and technologies. If you are interested in presenting at our meetings, please contact any of the officers listed. We thank National Semiconductor (with the help of Mr. Jim Wieser) for providing the ideal venue for the monthly meetings. We also thank the ComSoc SCV officers for their tireless work in keeping this chapter running smoothly.
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