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WHEN: 15 SEP 2010
06:30PM Free Pizza
07:00PM Presentation
WHAT: IEEE Education Society, Santa Clara Valley chapter
Technical Meeting and Presentation
WHERE: Biltmote Hotel and Suites
2151 Laurelwood Road
Santa Clara, CA 95054
TOPIC: Information Storage: Foundation for Advancing Educatio
SPEAKERS: Dr. Steven R. Hetzler - IBM Fellow, Manager Storage Architecture Research


The pace of technology advancement in recent years is a wonder to behold. Examples abound in wireless communications, computing, biotech and data storage. It wasn’t that long ago that a GB was a massive amount of data storage. As astounding as these changes have been, we have come to expect faster gains in the future. Continuing self-education will likely be required for engineers and business leaders to remain competitive. This will make teaching students how to learn of the most valuable products of the education system. Even non science graduates will need to know how to identify problems, and separate facts from the assumptions. Examples from my career will be used to examine this hypothesis. A particularly poignant example arises from my recent work on Chasm Analysis, which I created as a method for identifying the market potential for storage technologies, by examining the foundations from an economic perspective. The key insight comes from identifying an incorrect assumption made by technologists since the 1960s. It has proven quite useful in forecasting the future of solid state storage in the Information Technology (IT) space. It also provides support for the need to employ the scientific method to the business of technology, and the need to continually reeducate one’s self.


Steven R. Hetzler is an IBM Fellow at IBM’s Almaden Research Center (San Jose, Calif.), where he manages the Storage Architecture Research group. He is currently focusing on new architectures for creating highly fault tolerant storage systems, iSCSI data storage systems and markets and applications for nonvolatile memories. iSCSI is a protocol for managing storage over IP networks that he initiated within IBM Research and also named. His group wrote the first draft specification, developed the first working iSCSI demonstrations, including the first direct network-attached DVD movie multiplex, and was active in helping develop iSCSI into an industry standard. A prolific inventor, Hetzler has been issued 35 patents for inventions in a wide range of topics — including data storage systems and architecture, optics, error correction coding and power management. His most notable patents include split-data field recording (issued in 1993) and the No-ID(TM) headerless sector format (issued in 1995), which have been used by nearly all magnetic hard-disk-drive manufacturers for a number of years. He also pioneered the first adaptive power technology for disk drives, which is also widely used in disk drives for mobile computers. Hetzler has received numerous IBM awards for his work, including three Corporate Awards, and a Corporate Environmental Affairs Excellence Award. He is a member of the American Physical Society, a senior member of the Institute of Electronics and Electrical Engineers and a member of the IBM Academy of Technology. A native of Red Wing, Minnesota, Hetzler was educated at Carleton College (Northfield, Minn.), where he received a Bachelor of Arts in Physics in 1980, and California Institute of Technology (Pasadena, Calif.), where he received his Masters and Ph.D. degrees in Applied Physics in 1982 and 1986, respectively. He joined IBM Research in November 1985 and was named an IBM Fellow in 1998.

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