IEEE Magnetics Society
Santa Clara Valley Chapter


Tuesday, Sept. 15th, 2015

Western Digital, 1710 Automation Parkway, San Jose, CA 95131
Directions and Map
Cookies, Conversation & Pizza at 6:45 P.M.
Presentation at
7:30 P.M.



Advances in Non-Volatile Storage Technologies

Thomas Coughlin1, Edward Grochowski2

1 President, Coughlin Associates,

2 Computer Memory/Storage Consultant,




Today, HDD areal densities are nearing 1 Terabit per sq. inch, Flash memories are applying lithographic exposures at 16 nm, and alternatively advancing to complex 3D structures. These products require new and demanding process technologies to maintain storage market growth and cost competitiveness. Alternative new non volatile memories and storage technologies as STT RAM, RRAM, PCM and several others are becoming more attractive to meet this growing demand for storage and memory bytes. This study will address the status of such advanced NVM device technologies and will review requirements in process, equipment and innovations. Progress in implementing these devices as well future concerns to achieve economic implementation will be outlined. The dependency of NVM on CMOS driver and selector devices will be presented to attain a high-density memory or storage alternative. A concluding assessment in implementation of NMV will be made in the context of HDD and Flash memories.




Dr. Tom Coughlin, President, Coughlin Associates is a widely respected storage analyst and consultant. He has over 35 years in the data storage industry with multiple engineering and management positions at high profile companies.

Dr. Coughlin has many publications and six patents to his credit. Tom is also the author of Digital Storage in Consumer Electronics: The Essential Guide, which was published by Newnes Press. Coughlin Associates provides market and technology analysis as well as Data Storage Technical Consulting services. Tom publishes the Digital Storage Technology Newsletter, the Media and Entertainment Storage Report, and other industry reports. Tom is also a regular contributor on digital storage for

Tom is active with SMPTE, SNIA, the IEEE (he is Director for IEEE Region 6 and active in the Consumer Electronics Society) and other professional organizations. Tom is the founder and organizer of the Annual Storage Visions Conference (, a partner to the International Consumer Electronics Show, as well as the Creative Storage Conference ( He is the general chairman of the annual Flash Memory Summit. He is a Senior member of the IEEE, Leader in the Gerson Lehrman Group Councils of Advisors and a member of the Consultants Network of Silicon Valley (CNSV). For more information on Tom Coughlin and his publications. go to


Dr. Ed Grochowski is a well known speaker on magnetic and solid state storage technology. He began his career with IBM's microelectronic silicon activity in New York and later joined the IBM Almaden Research Center in San Jose, California. His length of service with IBM is over 40 years. He has also served the memory and computer storage industry for many years. His interests included hard disk drives, magnetic component evolutionary trends, solid state memories including Flash, STT RAM , other non volatile material technologies and their associated devices. Dr. Grochowski holds twelve patents and has authored and presented numerous articles on magnetic disk drives, MRAM and NV component technology, at IEEE and SNIA conferences. Ed's charts have become industry standards for the storage industry. He has a Ph.D. from New York University. Ed served as Executive Director of IDEMA USA and for over ten years chaired the conferences and technical committees. He was a long time coordinator of the 4K byte sector standards committee. Ed is also a member of the IEEE. As a consultant, Dr. Grochowski has been associated with Hitachi GST, IDC, TrendFocus and Coughlin Associates. With Coughlin Associates, he has co-authored comprehensive storage reports addressing HDD and NV storage technology trends and capital equipment requirements for the years 2008-2018. He has supported the iNEMI reports on storage technology.





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