TelecomI+D03: Nuevos Modelos de Negocio: Servicios Generados por el Usuario (TelecomI+D03: New Business Models: User Generated Services)

Álvaro Martínez Reol (alm@tid.es)2, Carlos Baladrón Zorita (cbalzor@ribera.tel.uva.es)1, Alberto M. León Martín (alm@tid.es)2, Carlos García Morchón (cgarmor@ribera.tel.uva.es)1, Lorena Calavia (lcaldom@ribera.tel.uva.es)1, Javier Aguiar Pérez (javagu@tel.uva.es)1, Jorge Caetano (Jorge.Caetano@eu.nec.com)3


1Universidad de Valladolid
2Telefónica I+D
3NEC Portugal

This paper appears in: Revista IEEE América Latina

Publication Date: July 2009
Volume: 7,   Issue: 3 
ISSN: 1548-0992


Abstract:
One of the biggest challenges that the new Web 2.0 faces is finding an adequate business model that would allow service providers to obtain benefits without scaring clients away, since they aren't used to paying for Internet services. This paper exposes the business model adopted by OPUCE, an open platform for user-centric service creation and execution, which applies the principles behind Web 2.0 to the Telco world. OPUCE offers an acceptable solution for every actor, where the operator get revenues, the users can access certain services for free and the service providers are allowed to enter into the communications business. Moreover, the most active community members could even get some revenues (revenue sharing), encouraging their activity.

Index Terms:
business models, revenue sharing, user generated services, freemium models, Telco 2.0, service mashups, service delivery platforms, user-centric services, Web 2.0.   


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