Quando e Como utilizar o configurador online na Industria Automotiva (When and How to use the online configurator in the Automobile Industry)

Diego Castro Fettermann (diego@producao.ufrgs.br), Márcia Elisa Soares Echeveste (echeveste@producao.ufrgs.br), Carla Schwengber ten Caten (tencaten@producao.ufrgs.br)


Universidade Federal do Rio Grande do Sul
This paper appears in: Revista IEEE América Latina

Publication Date: Dec. 2012
Volume: 10,   Issue: 6 
ISSN: 1548-0992


Abstract:
In the Mass Customization (CM), the product configurator helps the customers to identify their individual needs and assists to transform these needs into a customized product. The objective of this paper is to verify relation between online configurators and their features with business variables of automobile companies. The sample consists of 134 automobile companies located in 31 different countries corresponding to 38.83% of the worldwide car production in 2008. The logistic regression (logit) confirmed the relation between online configurators and their features with the business variables. It also identifies the online configuration's set of features correlating with an increase in the sale of vehicles

Index Terms:
Mass Customization, Online Configurator, Logistic Regression   


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