Modelo de referência para o processo de desenvolvimento de produtos de empresas eletrônicas de base tecnológica de médio porte (A Reference Model for the New Product Development in Medium-Sized Technology-Based Electronics Enterprises)

Eduardo Gomes Salgado (, Valério Antonio Pamplona Salomon (, Carlos Henrique Pereira Mello (, Carlos Eduardo Sanches da Silva (

1Universidade Federal de Alfenas
2Universidade Estadual Paulista Júlio de Mesquita Filho
3Universidade Federal de Itajubá

This paper appears in: Revista IEEE América Latina

Publication Date: Dec. 2014
Volume: 12,   Issue: 8 
ISSN: 1548-0992

New Product development (NPD) is getting even more significant to the entrepreneurship competitiveness due to the increasing market internationalization, to the product diversity and variety and the reduction of the product life cycle. This present work has as its main goal to propose a reference model adapted to NPD of technology-based companies (TBC) that produce electronics. This research follows a combined methodology approach, that is, a qualitative-quantitative approach. First, a qualitative approach is applied with the study of multiple cases in order to identify the NPD features based on electronics manufacturing. Then, a qualitative approach is employed with application on multi-criterion decision-making method as to select macro-phases, phases and activities from the proposed model for NPD. Finally, studies of multiple cases are carried out to verify the proposed model adequacy. The results analyses suggests that the proposed model may be considered convenient.

Index Terms:
New product development, Analytic Hierarchy Process, Technology-based companies, Medium-sized electronics companies.   

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