O desenvolvimento do balanced scorecard como ferramenta de gestão estratégica para um programa de pós-graduação (Development of balanced scorecard as a strategic management for a graduate program)

Paula Souza (pauladesouza1604@gmail.com), Rosimeri Maria Souza (meri@deps.ufsc.br), Sérgio Murilo Petri (smpetri@gmail.com), Rogério João Lunkes (rogeriolunkes@ufsc.br)


Universidade Federal de Santa Catarina
This paper appears in: Revista IEEE América Latina

Publication Date: Jan. 2015
Volume: 13,   Issue: 1 
ISSN: 1548-0992


Abstract:
This article aims to develop a balanced scorecard (BSC) for a postgraduate program, with the purpose of serving as a strategic management tool. To achieve this goal, we start from the information contained in the strategic planning of the program, prepared in 2010 for the period 2011-2017. From such information was structured strategic map that contains four perspectives, eleven goals as well as his eighteen indicators. Based on this map, we prepared a balanced panel of BSC for the program. We conclude that the program is competitive and that the BSC can assist in strategic management goals.

Index Terms:
Balanced Scorecard, Strategic Management, Graduate Program   


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