Algoritmo de clasificación para medir la emoción humana: me gusta y no me gusta en Neuromarketing (Classification algorithm for measuring human emotion: "I like it" and "I do not like" in Neuromarketing)

Bogart Yail Marquez Lobato (bogart@tectijuana.edu.mx)1, Arnulfo Alanis Garza (alanis@tectijuana.edu.mx)1


1Instituto Tecnológico de Tijuana 

This paper appears in: Revista IEEE América Latina

Publication Date: Nov. 2017
Volume: 15,   Issue: 11 
ISSN: 1548-0992


Abstract:
The main project objective is the creation of a classification algorithm to measure an important part of human emotion about what " we like " and what " we do not like " , using signals bio -electricas with neural networks. The resulting algorithm will be used for studies of neuromarketing .

Index Terms:
neural networks, classification algorithms, human preferences, neuromarketing, bioelectric signals.   


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