2	Managing the Design Factory by Donald G. Reinersten The Free Press, 1997 ISBN 0684839911	3.58
A must read. The thinking manager's contemporary guide to managing a product design organization for best results. Real-world advice on the advantages of an analytical, quantitative approach to profit management.

3	Leading Out Loud by Terry Pearce Jossey-Bass, 1995 ISBN 078790113	3.50
A must read. An ability to communicate well is probably the single most important attribute an engineer or manager can have. Lucid, practical, and principled, this book cuts to the heart of the matter.

4	Handbook of Technology Management Edited by Gerard H. Gaynor McGraw-Hill, 1996 ISBN 0070236194	3.45
An admirable work that makes sense out of a very complex and important topic. Clearly, Gaynor has created a legitimate handbook that can be used like one. Rare indeed.

5	In Good Company: How Social Capital Makes Organizations Work by Don Cohen and Laurence Prusak Harvard Business School press, 2001 ISBN 0-87584-913-X	3.44
Explores and explains the nature and value of social capital in an organizational context using case studies from successful businesses that recognize the value of humannizing organizations.

6	The Millionaire Next Door by Thomas J. Stanley and William D. Danko Longstreet Press, 1996 ISBN 1563523302	3.43
An easy read. It provides insight into methods and principles of wealth accumulation as well as some useful dos and don'ts. The book is thoughtful, contains powerful concepts, and describes real people.

7	Developing Products in Half the Time: New Rules, New Tools by Preston G. Smith and Donal G. Reinertsen Van Nostrand Reinhold, 1998 ISBN 0471292524	3.38
One of the most influential books on managing the product development cycle. It has proven itself a must read for industry application and managment education.

8	Achieving Stretch Goals by Jonathan J. Golovin Prentice Hall, 1997 ISBN 0133769976	3.38
A detailed and informative presentation of complex issues with very clear examples - not a "light read." Provides an in-depth look at the processes of manufacturing that will be extremely useful to the new manufacturing manager.

9	The Five Temptations of a CEO by Patrick Lencioni Jossey-Bass, 1998 ISBN 0787944335	3.30
A one-hour look into the mirror, providing honest self-assessment and reflection. A quick reality shot.

10	Accounting and Financial Fundamentals for Non-Financial Executives by Robert Rachlin and Allen Sweeny AMACOM, 1996 ISBN 081479286	3.29
This easy-to-read book on the fundamentals of accounting and finance will be helpful for those who have not had accounting experience or coursework because it exposes the concepts in a rational order, with simple examples that clearly illustrate the basic concepts.

11	Mary Parker Follett - Prophet of Management Edited by Pauline Graham Harvard Business School Press, 1995 ISBN 0875845630	3.27
Emphasizes democratic approaches to decision-making, reflecting far greater successes than old-boy command and control management, Recommended reading.

12	Digital Capital: Harnessing the Power of Business Webs by Don Tapscott, David Ticoll, and Alex Lowy Harvard Business School Press, 2000 ISBN 1578511933	3.25
The authors logically and concisely partition all e-businesses into five business model types and explore the strengths and weaknesses, and products and services, most fitting to each model.

13	Process Innovation by Thomas H. Davenport Harvard Business School Press, 1993 ISBN 0875843662	3.25
Defines the need for process innovation and provides a framework for its pursuit. Surveys a range of industrial firms that pursued process innovation, and distills their experience into good advice. It is not a cookbook.

14	Product Development Performance by Kim B. Clark and Takahiro Fujimoto Harvard Business School Press, 1991 ISBN 0875842453	3.23
Demonstrates how management approaches like concurrent engineering play out on a project. Dialogue supported with hard research data on the usage and effectiveness of these approaches.

15	Working Knowledge: How Organizations Manage What They Know by Thomas Davenport and Laurence Prusak Harvard Business School Press, 1998 ISBN 0875846556	3.22
Carefully describes how to identify knowledge worth saving, how to save it, and most importantly, how to disseminate it. This book is worth your time, even just skipping through, to get a sense of what works today.

16	The First Time Manager, 4th Edition by Loren Belker AMACOM, 1997 ISBN 0814479405	3.22
This book has three audiences: any new graduate, any first-time manager, and any seasoned manager taking a new position. All can draw from the different perspectives provided.

17	Reengineering the Corporation: A Manifesto for Business Revolution by Michael Hammer and James Champy Harvard Business Div. of HarperCollins Publications, 1993 ISBN 088730687X	3.21
The stories within are legitimate and present the concepts associated with reengineering in useful terms. This book has been highly influential since it was first published and is worth reading.

18	The Growth Warriors by Ronald Mascitelli Technology Perspectives, 1999 ISBN 0966269705	3.175
This book is comprehensive and, although not a light read, does well in presenting the dynamics and complexities associated with innovation and global technology markets.

19	Unchained Value: The New Logic of Digital Business by Mary Cronin Harvard Business School Press, 2000 ISBN 0875849377	3.17
This book details the basic components of the digital value system. It examines multiple collaboration, mastering dynamic pricing, customer trust, and essential online services. It is worthwhile reading for those on the management track.

20	Reengineering: Leveraging the Power of Integrated Product Development by V. Daniel Hunt Oliver Wight Publications, 1993 ISBN 0471132004	3.15
Written with clarity and confidence. Hunt presents one of the clearer roadmaps for an often misunderstood topic.

21	The Death of Distance by Frances Cairncross Harvard Business School Press, 1997 ISBN 0875848060	3.15
Futuristics and strategic thinkers take note: Within these 320 pages are contained the best available analysis of the 30 expected (mostly good) effects of the communications revolution.

22	Engineering Tomorrow: Today's Technology Experts Envision the Next Century Edited by Janie Fouke IEEE Press Marketing, 2000 ISBN 0780353625	3.13
Entertaining, informative, and inspirational at the same time, this book is ideal reading for both junior and senior engineers. The layman will get a fascinating view of engineering and of its role at the beginning of the 21st century.

23	eVolve! Succeeding in the Digital Culture of Tomorrow by Rosabeth Moss Kanter Harvard Business School Press, 2001 ISBN 1-57851-439-8	3.06
Using examples to highlight arguments, this book is a good introduction to the ways that businesses need to successfully incorporate modern electronic communication technologies.

24	The Alchemy of Growth: Practical Insights for Building the Enduring Enterprise by Mehrdad Baghai, Stephen Coley, and David White Perseus Books, 1999 ISBN 0738201006	2.95
Based on the research of 30 companies, the authors discuss three business-building themes: extending and defending the core business, building emerging businesses, and creating viable future opportunities. This book is a must-read for business managers and entrepreneurs, particularly those struggling to sustain growth.

25	Information Systems Project Management by Jolyon Hallows AMACOM, 1998 ISBN 0814403689	2.83
Useful perspective for newcomers in project management to quickly illustrate all the things that are part of their job - including some they would not expect. Broad and solid, but not excessively deep. Would have benefited from more examples of IS project management.

26	The Wealthy Barber, 3rd Edition by David Chilton Prima Publishing, 1998 ISBN 0761513116	2.69
The stroy line literally follows published financial planning advice. But we soon realize that the real message is to actually put into practice what we know we all should be doing!

27	Pricing Strategy - An Interdisciplinary Approach by Morris Engelson Joint Management Strategy ISBN 0964287064	2.69
A must read for engineers working in product development. Essentially a non-technical, easy read. Its strength lies in its interdisciplinary approach and its use of simple mathematical concepts and formulas to illustrate very complicated pricing issues.

28	The Social Life of Information by John Seely Brown and Paul Duguid Harvard Business School Press, 2000 ISBN 0875847625	2.49
This book presents an orthogonal, social-driven view of information technology. The authors discuss the social nature of information and the forces that work against change in the high-tech industry. A must-read for those in IT.