6 The C-Word Strikes Back
The Economist

8 Intel-Memories and the Microprocessor
Gordon E. Moore

21 A World Gone Soft: A Survey of the Software Industry
Christopher Anderson

38 From Lean Production to the Lean Enterprise
James P. Womack and Daniel T. Jones

47Coping with Hypercompetition: Utilizing the New 7S's Framework
Richard A. D'Aveni

56 First to Market, First to Fail? Real Causes of Enduring Market Leadership
Gerard J. Tellis and Peter N. Golder

67 No Accounting for Success
Norm Brodsky

69 Customer Power, Strategic Investment, and the Failure of Leading Firms
Clayton M. Christensen and Joseph LBower

88 The Value of Marketing Expertise
Mehmet Pasa and Steve M. Shugan

104 Strategic Reference Point Theory
Avi Fiegenbaum, Stuart Hart, and Dan Schendel

118 Integrating Technology Planning with Business Planning
Philip D. Metz

121 Converting Ideas into Profits
Tim Stevens

125 Letters