3 Strategic Innovation
Constantinos Markides

16 Technology Integration: Turning Great Research into Great Products
Marco Iansiti and Jonathan West

26 The Albatross of Product Innovation
Tasadduq Shervani and Philip C. Zerrillo

32 Turning Technical Groups into High-Performance Teams
Stephen Grossman

35 Integrating the Fuzzy Front End of New Product Development
Anil Khurana and Stephen R. Rosenthal

50 Modularity, Flexibility, and Knowledge Management in Product and Organization Design
Ron Sanchez and Joseph T. Mahoney

62 Software-Based Innovation
James Brian Quinn, Jordan J. Baruch, and Karen Anne Zien

77 Measuring and Managing Technological Knowledge
Roger E. Bohn

89 The Spirituality of Innovation: Learning From Stories
Sheldon A. Buckler and Karen Anne Zien