3 Life-Styles and the Environment: The Case of Energy
by Lee Schipper

15 Dreams to Market: Crafting a Culture on Innovation
by Karen Anne Zein and Scheldon A. Buckler

27 Conflict and Strategic Choice: How Top Management Teams Disagree
by Kathleen M. Eisenhardt, Jean L. Kahwajy, and L.J. Bourgeois III

40 Out of (Strategic) Control
by Joseph C. Picken and Gregory G. Dess

50 The Evolution of Learning Strategies in Organizations: From Employee Development to Business Redefinition
by Timothy T. Baldwin, Camden Danielson, and William Wiggenhorn

58 Managing Innovation: When Less is More
by Charlan Jeanne Nemeth

67 Electronic Commerce: In Search of the Perfect Market
by Christopher Anderson

83 Research Renaissance
by John Teresko

87 How to Write a Great Business Plan
by William Sahlman

96 Putting Business Planning Software to the Test
by Owen P. Haul Jr. and Chad Mestler

100 New Software for Business Strategists
by Sunny Baker and Kim Baker

114 Seven Greatest Myths of Measurement
by William A. Schiemann and John H. Lingle

117 Service with a Smile