3 Guest Editor: Pioneering Technology
Lois Peters

5 Rethinking R&D can Transform a Company
by John Teresko

8 Value Innovation: The Strategic Logic of High Growth
by W. Chan Kim and Renee Mauborgne

18 Creating Industry Breakpoints: Changing the Rules of the Game
by Paul Strebel

26 Technology and Strategic Advantage
by Robert M. Price

37 Develop Long-Term Competitiveness Through IT Assets
by Jeanne W. Ross, Cynthia Mathis Beath, Dale L. Goodhue

48 Measuring Development Performance in the Electronics Industry
by Christoph Loch, Lothar Stein, and Christian Terwiesch

64 Development of a Technical Innovation Audit
by Vittorio Chiesa, Paul Coughlan, and Chris A Voss

92 Managing Intellectual Capital: Licensing and I Cross-Licensing in Semiconductors and Electronics
by Peter C. Grindley

112 Who's the Boss
by Matt Murray