IEEE ENGINEERING MANAGEMENT REVIEW
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Volume 29 Number 2
(ISSN 0360-8581) Second Quarter 2001

A WEB OF JOULES, STRATEGY, AND COMPETITION

2 From the Editor: Energy and Engineering
David J Wells

3 Surf's Up
Linda Kosmin Langford

4 Innovation in Sight
John D. Trudel

6 Benjamin Franklin: Founding Father of American Management
by Blaine McCormick

14 A Survey of Energy: A Brighter Future?

31 Price-Responsive Retail Demand: Key to Competitive Electricity Markets
by Eric Hirst

36 What Every Executive Needs to Know About Global Warming
by Kimberly O'Neill Packard and Forest Reinhardt

42 Electronic Trading: Big BANG and Beyond
by Richard Stavros

47 Trade and Technology in the Single Global Marketplace
by Harold B. Malmgren

61 Meeting The Challenge of Global Team Management
by Edward F. McDonough, III and David Cedrone

67 Developing Leaders: How Winning Companies Keep on Winning
by Robert M. Fulmer, Philip A. Gibbs, and Marshall Goldsmith

76 Innovating Our Way to the Next Industrial Revolution
by Peter M. Senge and Goran Carstedt

90 Developing Products on "Internet Time": The Anatomy of a Flexible Development Process
by Alan MacCormack, Roberto Verganti, and Marco Iansiti

105 The Idea Itself and the Circumstances of Its Emergence as Predictors of New Product Success
by Jacob Goldenberg, Donald R. Lehmann, and David Mazursky

119 Profiling in Competitive Analysis
by Carolyn M. Vella and John J. McGonagle

127 Book Reviews

ENGINEERING MANAGEMENT REVIEW
A publication of the IEEE Engineering Management Society