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Is your company striving to maintain a competitive advantage? Do you need
to uncover information about business rivals? Are you seeking ways to leverage
customer intelligence data? If so, then reliable competitive business
information and strategic foresight can be gleaned from both public and
fee-based Web resources. Several commercial services centralize access
to hundreds of peer-reviewed databases and offer timesaving, standardized
cross-file searching options. Sleuthing public Web sites can also reveal
industry and regulatory shifts, insights about your competition, and blueprints
for intelligence gathering. Both require time investment, first to ferret
out potentially productive resources, and then to execute a variety of
search mechanics to uncover relevant information.
Open-source routes to business intelligence (BI) and competitive intelligence
(CI) include company Web sites, e-commerce advertisements, electronic full-text
publications (e.g., annual reports; industry reports; journal articles;
market research reports; newspaper articles), government filings, intellectual
property information, and public records. Online discussion forums
focus on ethical and legal aspects of intelligence gathering programs,
share strategies for analyzing and disseminating information about business
competitors, and exchange proven techniques for measuring the value of
mined data. Laws and regulations (e.g., Economic Espionage Act) are posted
on the Web. Details about trade shows and conferences are publicized that
can foster intelligence gathering. Software aids are evaluated for compiling
and analyzing results. The following Web-based resources facilitate global
intelligence research and investigative due diligence:
CAROL World
(tm)
http://www.carol.co.uk/
Once you become
a registered visitor, you have free unlimited portal access to thousands
of annual reports for companies throughout Asia, Europe, and the United
States. The site provides added-value features such as links to media sources,
professional institutes, societies, and stock exchanges throughout the
world. There are many reference resources listed that facilitate connections
to sites such as FreeEdgar Online, which provides open access to data from
the U.S. Securities and Exchange Commission. The NewSource current awareness
page posts breaking news about business acquisitions and mergers.
Dialog ®
http://www.dialog.com/
This commercial
online information service offers a range of capabilities and query options.
For example, one can search simultaneously across hundreds of authoritative
databases to locate basic company information, industry overviews, timely
financial profiles, and insights about international competitive marketing.
Added-value features include current awareness tracking for advertising
campaigns, acquisitions and mergers, branding, e-commerce, employee diversity,
executive profiles, exports, facility closings/relocations, industry rankings,
investment opportunities, investor interests, joint ventures, litigation,
marketing strategies, global news, outsourcing trends, patents, product
development trends, press releases, price trends, product recalls, sales
promotions, subsidiaries, trade shows, and Web presence. Researchers have
access to over 180 full-text publications that focus on various aspects
of competitive intelligence. Dialog also offers specialized search products.
For example, Dialog Company Profiles is geared toward comprehensive business
intelligence and fosters comparisons of companies throughout the world.
Dialog@Site offers end-user search interfaces of selected databases in
languages such as Chinese, French, German, and Spanish.
DM Review
Website
http://www.dmreview.com/
Here one has
public access to current and archived articles published in the print version
of DMReview magazine. Focus is on business intelligence and data
warehousing. Moreover, value-added portal features facilitate connections
to subject-relevant Web resources covering topics such as competitor evaluation
techniques, customer relationship management, data mining, decision support
software analysis, e-commerce, enterprise resource planning, knowledge
management, and on-line analytical processing (OLAP) tools. There are links
to registration details for forthcoming Webcast seminars that also focus
on business intelligence, edata warehousing, and enterprise analytics.
The global events calendar gives detailed information about related conferences,
expositions, and seminars.
Factiva (tm)
http://www.factiva.com
This is a fee-based
service of Dow Jones Reuters Business Interactive LLC. It delivers the
full-text of worldwide news and comprehensive business information to the
desktop. Web subscribers can research online a wide range of media offerings
including thousands of newspapers, over 120 up-to-the minute newswires,
scholarly and trade journals, transcripts of radio and television programs,
and images. Public and legal records can also be searched. An added-value
feature is access to the contents of the Fuld Competitive Intelligence
Center. The Center, developed by Fuld & Co. (www.fuld.com) in conjunction
with Factiva and Iron Horse Multimedia, Inc., strives to increase awareness
about best competitive business practices. Also, it provides targeted multimedia
competitive intelligence training and useful reference tools that facilitate
strategic business decisions.
Intelligence
Brief
http://www.intelbrief.com/
This nonprofit
Web portal features a growing collection of links to global resources that
focus on intelligence and security issues. There are about 200 topics
covered including business intelligence, competitive intelligence, economic
intelligence, foreign intelligence, and geo-political intelligence. Featured
are links to scholarly reference resources, timely full-text international
newsfeeds, and subject-relevant book reviews. Decision-makers may also
profit by taking advantage of links to sites provided under security-related
headings such as counterintelligence, intelligence law, intelligence history,
computer security, and information security.
LexisNexis(tm)
Company Dossier
www.lexisnexis.com/CompanyDossier/
This subscription-based
service is offered to current LexisNexis customers. Although an international
resource, present emphasis is on U.S. publicly-traded companies. It draws
not only from its own databases but also from several external authoritative
business, legal, and news resources to compile comprehensive topic-oriented
reports. For each company report, the service strives to provide an overview
of the business, information about competitors, analyses of current news
and press releases, financial data, court decisions, and intellectual property
information. Controlled vocabulary terms facilitate current and retrospective
database searching. Hyperlinks are provided to company information in other
major directories (e.g., Standard & Poor's Register of Corporations).
Search Engine
Colossus
http://www.searchenginecolossus.com/
This cross-cultural
portal identifies and provides swift hyperlinks to many unique Web search
engines located in over 200 countries throughout the world. Although
primary focus is usually on native language searching, occasionally English
language user-interface options are provided. This international directory
is indexed by country and topic. It can be useful for gathering information
about businesses and country-specific contacts in foreign lands. It provides
trans-border inroads to the Web, often from unfamiliar viewpoints.
Society of
Competitive Intelligence Professionals
http://www.scip.org
This organization
promotes skills building and ethical routes to fostering corporate intelligence
gathering programs. Their Web site offers information about CI analysis
tools, strategies for hiring CI personnel, techniques for measuring the
value of CI programs, details about CI conferences and trade shows, and
systematic use of public and fee-based Web resources to glean CI information.
Members are given Web access to the full-text of the three Society publications:
Competitive Intelligence Magazine; Competitive Intelligence Review; SCIP's
e-newsletter.
The Data Warehousing
Institute (TDWI).
http://www.dw-institute.com/
This membership-driven
organization focuses on data warehousing and business intelligence strategies.
Primary emphasis is on continuing education and dissemination of knowledge
about new technologies. It sponsors awards, conferences, discussion forums
for information exchange, publications, and seminars. Its Web site is useful
for learning about industry trends, best practices for competitive advantage,
analytics, computer applications, and case studies. It is a productive
resource for publications including journal articles, books, newsletters,
and white papers.
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